Corporate Strategy Analysis Essay

The four basic alternatives when development bodily schema in the planning function of management argon concentration, vertical integration, concentric diversification, and, conglomerate diversification. After viewing the Destination chief operating officer videos regarding Coco-Cola, southwestern Airlines, VF partnership, and, Xerox, I can easily identify the strategy utilise by each chief operating officer. Coca-Cola CEO Neville Isdell retired from Coca-Cola in 2001 after serving 35 years with the company. When Mr. Isedell left Coca-Cola sales began to drop, there was high turnover, and low team spirit threatened the companys future. Mr. Isdell recognized the need for a clean strategy and change, after seeing what other competitors were doing. He seen that Pepsi had diversified their options and Coca-Cola inf bothible to do the same. I believe vertical integration strategy was utilise here. Coca-Cola bought the product vitamin water, in order to dive into the non-carbona ted beverage sector grocery store and expand within the industry. Coca Cola is trying to control the orbicular market through aggressive strategy and branding campaigns, with its carbonated and non-carbonated beverages.Southwest Airlines CEO Gary Kelly has managed to keep the company afloat as one of the approximately profitable airlines in the country. Mr. Kelly always travels at the back of the aircraft, talking to customers and taking notes of their expectations and complaints. I believe that Mr. Kelly used the concentration strategy to focus only on the airline industry to sustain the companys profitability. In order to maintain profits, CEO Gary Kellys strategy was to keep damage low, fly the same 737 aircrafts so that parts and maintenance stay easy, and plow all customers like kings and queens including employees. melodic line week (2014) However, Southwest Airlines must(prenominal) expand in the future to remain a profitable company. VF Corporation is the largest ap parel maker in the world. They are the biggest seller of jeans, such(prenominal) as wrangler and, lee brands. VF CEO Mackey McDonalds focus on planning and cookery for the unexpected and customer connection. Mr. McDonalds biggest challenges was the restructuring of the company in 2001, cutting 13,000 jobs, and moving manufacturing jobs oversea to countries as China and India due to cheap labor.The company model was the examine for branding the lifestyle behind the brand they believe that investing in strong consumer recognition is better than high-fashion brands. VF Corporation continues to expand their brands with the recent skill of the Eagle Creek travel bag Company, and Majestic Athletic Company, which sells baseball game gear. I think that the CEO used vertical integration strategy to expand their line of products and, distribution channels. Anne Mulcathy became the first female CEO of Xerox. On the verge on bankruptcy due to weak sales, Xerox CEO decided to cut one tri llion in cost, cut legion(predicate) jobs, and shut down the desk-jet printer division. The company vision was to keep the corporate culture intact while pouring money into new technology, such as digital printing and imaging systems.CEO Anne Mulcathy decided it was meter for a complete transformation away from expensive consumer printer functions that nothing wanted, to high-end digital color printer and copier. In order for this new strategy to work, Xerox bought Global imaging systems for one and a half billion dollars. The gamble paid off with increase profits and sales. In conclusion, all institutions require different corporate strategies based on their current situation. incarnate strategies are important in order to sustain profits or to establish a change in direction when the organization fails to scope intended goals. In todays competitive global markets, organization must consider diversification and expansion into unrelated markets.ReferencesBateman, T.S & Scot t, AS. (2011), counseling Leading & collaborating in a competitive world (9th ed.) Retrieved from The University of capital of Arizona eBook Collection database. commercial enterprise week (2014). Destination CEO video, Southwest Airlines Video file.Retrieved from http//mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, VF Corporation Video file. Retrieved from http//mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, Coco Cola Video file. Retrievedfromhttp//mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, Xerox Video file. Retrieved fromhttp//mhlearningsolutions.com/cs/cs.php