Bon-a-Matic

Also, the firms that buy cohesive are frequently half-size firms and there appears to be no correlation with firm sizing and the amount of adhesive to buy, so devising a marketing mean with production numbers and targeting specific customers will be difficult. Although the systems division had intentional both Bond-A-Matins, they doubted they had the capacity to quickly manufacture large quantities. Further, the systems division was worried that it would be overwhelmed with calls for help for the new dispenser.If the company launched Bond-A-Mantic and could non then adequately service or provide the product, the companys brand would be tarnished. 72% of purchasers from distributors and manufacturers verbalize that technical service was important in their choice of instant adhesive supplier. Also, the current gross sales force may not be as interested In learning about and selling the Bond-A-Mantic as It does not traditionally sell equipment. But the bottom line is that a sa les call for the sole purpose of selling the Bond-A-Mantic Is not hail effective so only existing customers can be targeted through the sales force.Further, they may not have the time during the call to push the Bond-A-Metal or more importantly, it may get substituted. Should the product fall, the similarity of the name mingled with Suborned and Bond-A-Metal may ruin the existing brand recognition. Also, Foxs advertising target Is an persistence group that currently uses less than 273501b of adhesive with total growth possible about 15. 2-18% In user establishments. And only 3% of users purchased directly from manufacturers and 2% of users purchased from distributors. So distributors would have to be convinced to stock Bond-A-Metal.Given the small coat of the target market and revenue potential drop, the risks of launching the Bond-A-Metal far surmount the potential benefits. Bon-a-Mantic By sandalwood Also, the current sales force may not be as interested in learning about and selling the Bond-A-Mantic as it does not traditionally sell equipment. But the bottom line is that a sales call for the sole purpose of selling the Bond-A-Mantic is not cost hey may not have the time during the call to push the Bond-A-Mantic or more importantly, it may get substituted.Should the product fail, the similarity of the name in the midst of Suborned and Bond-A-Mantic may ruin the existing brand Also, Foxs advertising target is an application group that currently uses less than 27,Bibb of adhesive with total growth potential about 15. 2-18% in user convinced to stock Bond-A-Mantic. Given the small size of the target market and revenue potential, the risks of launching the Bond-A-Mantic far outweigh the potential