Axe Spray Commercial Essay

I chose the AxeEffect Women Billions (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it. its a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards unripened males. This company has been selling this product since 1983. Unilever is a BritishDutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products.Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx (called Axe in America). The commercial is 58 seconds long and the setting of the commercial is like a Caribbean terrain look. Trees, forest, mountains, and clear blue beaches. The advertisement is prospering at capturing and holding the viewers attention because of what they used in the commercial. The commercial consist of these overly attractive women in two piece bikinis that are symbolized as warriors.Theyre running/fighting going through all types of obstacles such as, running down mountains/valleys, swimming across the ocean, running through forest energy each other just to get to one thing. That one thing is a man on this beach by himself spraying two bottles of ax on his body. It looks like he knows what the outcome result be at the end, and he has a big smile on his face while spin slowly in circles. The music is that intense opera music in all action movies during the climax.There are 3 types of girls in bikinis. If you pay stiff attention the brunettes are the girls in the red bikinis. The blondes are the girls in the green bikinis, and the blue/black bikinis are a mix of both brunettes and blondes. The commercial speaks for itself. It is think for males to believe that, if you spray this product on your body, it makes a the ladies want you. This advertisement creates a seduction type sexual feeling.The target audience for this product is pushed towards young adult males, by getting to a greater extent females and also smelling better. The text at the end of the commercial is Spray More. Get More. meaning spray more axe, get more girls. I feel this advertisement is not being honest and truthful about the product because the smell of Axe spray will not have girls fighting and trying to get to you. On the other hand, I dont know how all girls are, maybe some horn in that kind of smell on guys. I feel it depends on what girl likes what, not all are the same.