Organization Growth Strategies Assignment Example | Topics and Well Written Essays - 2500 words

Organization Growth Strategies - Assignment ExampleIn 1805, Henri-Louis Pernod founded the Maison Pernod Fils company in the town of Pontarlier, near Frances border with Switzerland. This company produced an absinthe-based beverage, which was very popular during its time. However, in 1915, absinthe was banned. A some years after that, Pernod merged with two other companies to form Les tablissements Pernod (The Pernod Establishments) which manufactured liquors that used anis as a base. In 1938, the company launched the brand Pernod 45 in 1951, it started selling its first base pastis, Pastis 51. In the very first year of its production, Pastis 51 sold almost two million bottles to cafs.On the other hand, in 1932, capital of Minnesota Ricard produced the first pastis, named after him, in 1932 in a place near Marseilles. Soon, Ricards company rose to counter its place beside Pernod as one of the leaders in the French spirits industry.After four decades of brilliant competition, Pern od and Ricard decided to come together. Between 1971 and 1974, the management of the two companies had prepared meticulously for the merger. Pernod Ricard was born in 1975, with a consolidated turnover of 2.5 billion francs.Pernod-Ricard today is the worlds second biggest company in the wine and spirits sector. It has occupy key positions in every continent. It is the number one wine and spirits company in europium and in the Asia Pacific, and number two in the Americas. The group has fifteen key brands of international renown Ricard Ballantines Chivas royal MalibuStolichnayaHavana ClubBeefeaterKahluaJamesonThe GlenlivetMartellMummPerrier-JouetJacobs CreekMontanaThese premium brands play a central role in Pernod Ricards development, but the Groups success over the years owes as much to the talents of its employees, to its core values and to a decentralized structure incomparable to Pernod Ricard, according to the companys website.The map below shows the reach Pernod Ricard had in 2006.Source History of Pernod Ricard, www.pernod-ricard.comAt present, Pernod Ricard employs 19,000 people in more than 70 countries all over the world. Pernod Ricard has 113 production plants distributed worldwide. The journey from 1975 to 2009From the very beginning, Pernod Ricards main aim was internationalisation of its products. For achieving this, Pernod Ricard followed a clearly chalked-out, almost aggressive policy of acquisitions right from 1975 itself. The first acquisition do by Pernod Ricard was that of the Scottish Campbell Distilleries, which made Scotch whiskies, in 1975-76. Next, in 1976, Pernod Ricard purchased Cusenier (Argentina), which made liquors from extracts of grains, fruits, and other parts of plants.In 1979, Pernod Ricard made its first step outside France, in an effort to maintain its sales growth. In 1980, while capital of Texas Nichols, the England-based maker of bourbons, was acquired, Pernod Ricard launched a massive marketing test amounting to nearly $50 million in England, Spain and Germany. The campaign included gimmicks like giving away products at discos. The same year, Pernod